Friday 22 January 2016

#Colgate360GoldMornings - Good Mornings turning to Gold Mornings


What fun it would be to have the touch of King Midas and be able to turn everything into gold! That was a fairytale of course and we all know the end King Midas faced when even the food he touched turned into gold and the poor man had to starve!

In a gold obsessed country like ours, many people would love to have that magical ability to turn things to gold with just a touch of their fingers.  Not possible of course and of no use too, but what if you had the ability to reach the gold standard in one of your early morning routines? It would surely be fabulous!

We are all familiar with that early morning sluggishness which does not seem to go away until we get over with an essential early morning habit–you guessed right! The quick brushing of teeth before we are ready to face the world. This is such a mechanical routine action that we do not spare much thought for it as we rush headlong into our crazy hurried lives!


But hold on, just think for a second. Suppose you were to turn this mundane action into something that helped you start your day in a golden glow- wouldn’t there be a tra-la-la on your lips and a spring in your steps? As they say, well begun is half done. So if you can start your day in such a positive way, nothing can hold you back from achieving what you have set out to.

There is just one simple step to achieve this-adopt the Colgate Gold Standard with #Colgate360GoldMornings! Your Midas –like feeling will start as soon as you hold this wonder- its stunning gold looks exactly convey the promise it holds- of guaranteeing your whole-mouth cleaning. The Colgate 360 degrees Charcoal Gold cleans your whole mouth-teeth, tongue, cheeks and gums. It is literally the Gold Standard of Whole Mouth Cleaning. This mere action is likely to suffuse your mornings with a glittering golden glow, making you ready and fit to face the challenges life will throw your way during the day.

With your teeth sparkling and your mouth feeling minty fresh, nothing can prevent you from a positive start to your day. This feeling of inner squeaky-cleanliness will permeate your whole being. The sunrise will appear rosier, the thunder clouds less daunting, the flowers in your garden (or balcony or whatever, okay okay, even the flowers on the road dividers) will seem to smile cheerily at you. An imaginary rainbow may also seem to appear if you are seeing both sun and clouds together. Any drizzle at this time is likely to make you want to drench yourself with your face, tingling fresh turned upwards towards its full force! In such a situation you are likely to hum a little tune to yourself even if the toast gets burnt while you’re watching the flowers outside and taking in the beauty of the weather! 


Looking at the burnt toast may turn your thoughts to charcoal, emphasizing again the fact that diamonds come from coal and your teeth which are now glittering like diamonds, owe their shine to 360 degrees Charcoal Gold!